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AI-powered marketing tools have emerged as exciting new tools for marketers looking to optimise their strategies, streamline workflows, and enhance customer experiences. And B2B companies can benefit greatly from using AI in marketing. Companies like Dropbox, Slack, and Deloitte for instance are among the industry leaders leveraging AI for their marketing efforts. Take a look at this statistical data. It reveals that top-performing firms are over twice as likely to employ AI in their strategies.
So what are AI Marketing Tools?
AI marketing tools are software applications that utilise artificial intelligence and machine learning algorithms to enhance various aspects of marketing. Explore AI's marketing benefits below, including efficiency, personalisation, data-driven decisions, cost savings, and competitive edge.
Efficiency: AI streamlines repetitive tasks, allowing marketers to focus on strategy and creativity.
Personalisation: AI tailors content and recommendations to individual customer preferences, increasing engagement.
Data-Driven Decisions: AI analyses vast amounts of data to uncover actionable insights for better campaign performance.
Cost Savings: Automation reduces human error and saves both time and resources.
Competitive Advantage: AI tools help businesses stay ahead of competitors by staying up-to-date with market trends.
Here, we explore nine top AI tools, each with unique strengths that you may be able to employ in support of your marketing and business goals. Some of these tools are brand new and emerged with the advent of AI while others have been around for some time and have now incorporated AI into their solution to make it more powerful.
1. DeepBrain AI
DeepBrain AI Studios is a top AI video creation platform. Here are some of its strengths:
AI Video Generator: It converts text into videos quickly.
Customisable AI Avatars: Create brand-specific avatars.
Time and Cost Savings: Reduces video production expenses by up to 80%.
Easy Subtitles: Offers automatic and manual subtitle options.
What it does best: DeepBrain AI Studios proves its expertise in AI-driven video content creation. It's user-friendly, reducing the need for actors and costly equipment, making high-quality video production accessible to all.
2. Jasper.ai
Jasper.ais an AI-driven content optimisation platform. It analyses your existing content and provides recommendations to improve readability, SEO and engagement. It empowers you to create content that resonates with your target audience.
What it does best: Jasper.ai optimises your content for better search engine rankings and user engagement, ultimately driving more traffic to your website.
3. Grammarly
While known primarily as a grammar and spelling checker, Grammarly's AI-driven features extend beyond basic proofreading. It offers suggestions for clarity, tone, and style improvements, ensuring your content is polished and effective.
What it does best: Grammarlyenhances the overall quality of your written content, making it more compelling and persuasive.
4. Flick
Flick is an AI-powered social media marketing platform. It helps you plan, schedule, and analyse your social media campaigns. Flick's intelligent algorithms provide insights into the best posting times and content strategies.
What it does best: Flick improves your social media presence by automating tasks and helping you make data-driven decisions.
5. Brand24
Brand24 is a social media monitoring tool with AI capabilities. It tracks mentions of your brand across various online platforms, allowing you to engage with your audience, manage your reputation, and gain valuable insights.
What it does best: Brand24 is your go-to tool for real-time brand monitoring and analysis, ensuring you stay responsive to positive and negative customer feedback.
6. Semrush
Semrush is a comprehensive AI-powered SEO and competitive research platform. It provides in-depth keyword analysis, backlink tracking, and competitor insights to help you create and refine your SEO strategy.
What it does best: Semrush is your one-stop solution for dominating the search engine results pages (SERPs) by uncovering valuable SEO opportunities.
7. Rapidely
Rapidely is an advanced tool powered by GPT-4 technology, set to transform how you create social media content. Rapidely offers key features like managing multiple accounts, team collaboration, and a smooth workflow. It includes a Monthly Calendar Generator for creating engaging, customised posts effortlessly.
What it does best: Rapidely makes social media content creation easier by managing multiple accounts efficiently and creating engaging custom posts and carousels to boost engagement.
8. GrowthBar
GrowthBaris an AI-powered marketing research tool. It provides instant access to critical SEO data, enabling you to make informed decisions and drive targeted traffic to your website.
What it does best: GrowthBar simplifies competitor research and keyword analysis, helping you stay ahead in digital marketing.
9. ChatGPT
ChatGPT is an invaluable tool for marketers, providing them with a versatile and intelligent assistant that can enhance various aspects of their work. It empowers marketers to generate high-quality content, brainstorm creative ideas, and engage with their audience more effectively. Whether it's crafting compelling marketing copy, conducting market research, or automating customer support responses, ChatGPT streamlines tasks and, crucially, saves time.
What ChatGPT does best: ChatGPT excels in content generation, offering marketers a fast and seamless way to create persuasive and tailored content that resonates with their target audience.
Why choose AI for growth?
AI marketing tools are becoming essential for today's marketers. They make more efficient, personalised, data-driven, and cost-effective. As you grow your business in 2023, remember that AI marketing tools are your allies. They help you create great content, make smart choices, and engage your audience effectively.
The future of marketing is AI-driven, and these tools are your ticket to staying ahead of the curve. By embracing AI marketing tools, your business can improve, leaving a positive impression on customers and achieving remarkable results.
